Brand Change of SANYO’s HIT® Solar Modules to “Panasonic HIT®”
- Published: Monday, 12 March 2012 18:28
SANYO has announced that as of April 1, 2012, the branding of its HIT®*1 solar modules, highly appraised in Europe for their high conversion efficiency and reliability, will change from “SANYO” to “Panasonic”.
The unification of the solar brand is part of a wider scheme of consolidation of brands of certain consumer products currently being carried out by the Panasonic Group in order to take advantage of the strengths of each company within the group. Combining SANYO’s solar technical capabilities with Panasonic’s wide global network will allow further synergy to be generated within the group and strengthen the solar business globally.
Mr. Shigeki Komatsu, Director of the Solar Division of SANYO Component Europe GmbH, commented, “The brand change is part of the global strategy aimed at expanding the solar business of the Panasonic Group.”
“The current manufacturing operations and sales structure will continue under the Panasonic Group. The Group will continue to invest in the solar business, allowing us to offer a higher level of service to our business partners and provide our customers with higher quality, more efficient modules,” Mr. Komatsu added.
SANYO, which is responsible for key areas in the energy sector of the Panasonic Group, is aiming to combine environmental contribution and business growth and create a company with significant growth potential, in order to realize Panasonic’s 100 year anniversary vision of becoming the “No. 1 Green Innovation Company in the Electronics Industry” by 2018.
*1 The name "HIT®" comes from "Heterojunction with Intrinsic Thin-layer".
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